Factors influencing Chinese consumer behavior when buying innovative food products

Factors influencing Chinese Consumer Online Group- Buying Purchase Intention: An Empirical Study

Background: Because of the high-speed development of e-commerce, online group buying has become a new popular pattern of consumption for Chinese consumers. Previous research has studied online group-buying (OGB) purchase intention in some specific areas such as Taiwan, but in mainland China. Purpose: The purpose of this study is to contribute to the Technology Acceptance Model, incorporating ot...

Brand Loyalty – Influencing Consumer Buying Behaviour

A seller in showroom does not know that what goes in mind of consumer when the consumer enters the shop to buy TV. Seller has to rely on trial and error basis this research will tell what factor consumer considers so that he comes to a particular shop. Thus he can convert maximum of potential customer into buyers if he knows what exactly triggers the customer decision. The research discloses th...

Factors that Influence the decision when buying second-hand products!

Changing Consumer Behavior and Influencing the Food Environment

SUMMARY Promoting consumption of healthier grain-based foods is clearly an important challenge for public health and industry alike. In practice, however, public health and marketing initiatives are frequently characterized by dependence on superficially plausible but unsound research data and naïve assumptions about human behavior. As a result, many initiatives are compromised from the outset ...

Stage antecedents of consumer online buying behavior

Unlike previous research which adopts simultaneous measures to examine customers’ satisfaction with the entire online shopping experience, this study examines two important stages of online buying behavior: ordering and fulfillment. The explicit consideration of the two stages acknowledges the fact that in an online environment, the two stages are distinct and there is a delay between the time ...